Have you ever wondered why some people can build massive sales teams and generate hundreds of thousands and yes, even millions in sales? Well it has a lot to do with effective communication and how well you’re able to persuade others – in a positive way that is.
Prior to understanding the sales process, I thought the word persuasion was a synonym for manipulation, realizing it’s nothing of the sort. It’s simply getting a person to see how what you have will be of value to them. The Webster dictionary defines persuasion as “The act of causing people to do or believe something”. When it comes to being a master of sales, increasing your persuasion kills is a must!
When I first started in network marketing, I was so excited about the information about the product/service that I was sharing that I automatically assumed the person I was sharing it with would feel the same way. However, that’s just not the case! I soon learned that I needed to have a better understanding of the person, their needs and delivering to them what they truly wanted through my product/service.
Once I was able to learn how to build rapport I was able to build a relationship quickly with anyone that I met. So, it became natural to share information about my product/service or opportunity and then I started seeing consistent and predictable results.
I recently read an informative article written by Travis Bradberry, co-author of Emotional Intelligence 2.0 and a contributor at Entrepreneur Magazine. He states that “Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them.” When I read that, I had a real “ah-ha” moment. I realized that people buy or join opportunities based on who they know, like and trust!
In his article, 15 Secrets of Really Persuasive People, he gives you some very informative ways that persuasive masters use . Here are the first three of fifteen “tricks of the trade that exceptionally persuasive people use to their advantage” and of course, you can read the full article by clicking on the link below:
“1) They Know Their Audience
Persuasive people know their audience inside and out, and they use this knowledge to speak their audience’s language. Whether it’s toning down your assertiveness when talking to someone who is shy or cranking it up for the aggressive, high-energy type, everyone is different, and catching on to these subtleties goes a long way toward getting them to hear your point of view.
2) They Connect
People are much more likely to accept what you have to say once they have a sense of what kind of person you are. In a negotiation study, Stanford students were asked to reach agreement in class. Without instruction of any kind, 55% of the students successfully reached agreement. However, when students were instructed to introduce themselves and share their background before attempting to reach agreement, 90% of the students did so successfully.
The key here is to avoid getting too caught up in the back and forth of the discussion. The person you are speaking with is a person, not an opponent or a target. No matter how compelling your argument, if you fail to connect on a personal level, he or she will doubt everything you say.
3) They Aren’t Pushy
Persuasive people establish their ideas assertively and confidently, without being aggressive or pushy. Pushy people are a huge turn off. The in-your-face approach starts the recipient backpedaling, and before long, they’re running for the hills. Persuasive people don’t ask for much, and they don’t argue vehemently for their position because they know that subtlety is what wins people over in the long run. If you tend to come across as too aggressive, focus on being confident but calm. Don’t be impatient and overly persistent. Know that if your idea is really a good one, people will catch on if you give them time. If you don’t, they won’t catch on at all.”
End Excerpt from Article: Entrepreneur Magazine: 15 Secrets of Really Persuasive People by Travis Bradberry https://www.entrepreneur.com/article/244409
As an influential leader, I consider the art of persuasion a mandatory skill for anyone seeking to build and lead large teams or increase their sales closure ratio. However, it’s always important to lead with integrity and be sincere with persuading others. Always Give accurate and truthful information, never demand anyone to buy or join anything against their will. Learn to use your personal testimony and enthusiasm based on your experience of your service or product and what the opportunity has done for your life!
To learn more about how you can build a network marketing team, click here to get my Free audio, 7 Secrets to Build a 6-Figure Network Marketing Team.
