With millions of people using social media in some way, it makes sense to include it as a part of your marketing campaign. Not only can you spread the word about your business and opportunity, you can also build credibility, and share valuable resources.
However, there’s something you should know before delving into it. It’s important not to take the sales route when posting. Most people don’t like being sold to, especially when they don’t really know you. They want to make up their own minds and be attracted to what you have because of something you’ve said and the value that you’ve given them through your posts.
So, it’s important to know your audience and plan ahead of time what you’re going to post. Consider using a 50-30-20 rule. 50 percent of your content should be relevant information that interests your followers/fans; 30 percent should be shared resources and information from other relevant sources in addition to yours and 20 percent should be information about your business services, products and/or opportunities.
Below: are the 3 ways to share your business and opportunity using social media:
1). Tell your story. It’s still all about relationship even on social media. So, find creative ways to briefly share your story and always give progress reports!
2). Use statistics and graphics to educate your consumers and make them aware.Talk about the benefits of why you joined your company. For example, flexible lifestyle, unlimited income potential, leadership opportunities, retirement plan. You can single out each of the benefits and use along with a graphic image.
3). Remember, consistency is key in sharing your story and testimonies on social media. Take pictures when possible, get testimonials from your customers (use with permission), shoot 3 minute video clips and plan out your posting schedule ahead of time.
